Hi, I'm Keegan Naidoo
I help online stores rank higher on Google and turn product searches into actual sales
From retail frustration to technical SEO
I started working with e-commerce sites in 2017 after spending two years watching a small electronics retailer struggle with Google rankings. They had decent products and competitive prices, but nobody could find them online. That's when I realized most online stores have the same problem—they know their products but not how search engines work.
I spent the next few years learning technical SEO the hard way. Not from theory, but from actual product page optimization, fixing crawl errors at 2am, and testing what actually moves rankings for commerce sites. The difference between regular SEO and e-commerce SEO is massive—you're dealing with hundreds of product pages, category hierarchies, and inventory changes that can mess with your rankings overnight.
Now I focus exclusively on helping online retailers get found by people who are ready to buy. That means proper category structure, product schema that Google understands, and technical setups that don't break when you add 200 new items. The work is detailed and sometimes tedious, but seeing a store go from page three to the first results for their key products makes it worthwhile.
What I actually do for e-commerce sites
These aren't broad services—they're specific technical improvements that help product pages rank and convert better
Technical Audits
I crawl your site the way Google does, find what's blocking rankings, and fix crawl budget issues, duplicate content, and structured data problems specific to product catalogs.
Category Architecture
Building category hierarchies that match how people search. This means proper internal linking, logical URL structures, and making sure category pages can actually rank for broader terms.
Product Schema
Implementing proper structured data so Google shows your prices, availability, and reviews directly in search results. This isn't optional for e-commerce anymore—it's baseline.
Keyword Research
Finding what people actually type when they're ready to buy your products. Not vanity keywords—specific product searches with commercial intent and realistic competition levels.
Content Strategy
Writing product descriptions and category content that serves both search engines and actual humans. Includes handling manufacturer content, avoiding duplicate issues, and scaling content across hundreds of SKUs.
Performance Tracking
Monitoring what's actually working—ranking positions for key products, organic traffic to category pages, and conversion paths from search. I track metrics that connect to revenue, not vanity numbers.
How I got here
The path from confused beginner to working with actual e-commerce stores
Learning on a live store
Started with a small electronics retailer in Cape Town. Spent two years figuring out why their 400 product pages weren't ranking. Made every mistake possible with faceted navigation, learned how Google crawls commerce sites, and got my first product page to rank in the top three for a competitive keyword.
Technical SEO foundation
Worked with three mid-size online stores handling technical audits and site migrations. Learned how to fix crawl budget issues, implement proper canonicalization for filter pages, and handle the SEO side of platform migrations without losing rankings.
Focusing on e-commerce exclusively
Decided to work only with online stores after seeing how different e-commerce SEO is from other types. Built processes for category optimization, product schema implementation, and handling large-scale inventory changes without breaking search visibility.
Helping stores get found
Working with online retailers on technical SEO, site architecture, and getting product pages to rank for searches with actual commercial intent. The focus is always on making stores visible to people who are ready to buy what they're selling.